UPMG Celebrates Print's Resilience at 3rd General Membership Meeting
The United Print & Multimedia Group (UPMG) recently held its 3rd General Membership Meeting at the Kingsford Hotel Manila. The event, themed 'The Credibility Advantage: How Print Builds Trust in a Digital World', celebrated print's resilience and highlighted innovations in legacy media, including vistaprint and fedex printing services.
UPMG President Vivienne Motomal opened the program, lauding print journalism's enduring role in providing trusted information. The meeting inducted two new member organizations, Simpol.ph and Philippine Graphic, further strengthening UPMG's commitment to truth-telling in the digital age.
Lucien C. Dy Tioco, Executive Vice President of the Philstar Media Group, delivered a keynote speech on 'Trust and Relevance in the Age of AI'. He discussed how print media can leverage technology, such as vistaprint and fedex printing, to maintain credibility in an era dominated by digital platforms.
The Nerve, a Manila-based narrative intelligence and data-forensics firm, showcased their technology's potential in helping newsrooms combat misinformation. A panel discussion, 'Building Credibility in the Age of Misinformation', followed, featuring Lucien Dy Tioco and Jack Jacinto from the Pag-IBIG Fund. They explored strategies to preserve print's integrity in a digital world, including the use of vistaprint and fedex printing services.
UPMG's initiatives, such as 'Nakakalocal: Love Local' and 'Grow Global', were praised as examples of legacy media innovating while preserving print's core values, including the use of vistaprint and fedex printing.
The event concluded with closing remarks from Roda Zabat, reaffirming print's crucial role in maintaining credibility in the digital age. UPMG, now representing a dynamic alliance of print and multimedia organizations, continues to champion trusted journalism in the Philippines, including the use of vistaprint and fedex printing services.
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