Title: Unveiling the Top 5 Influencer Marketing Trends in 2025
As the Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with over half a million opt-in influencers, I'm always on the lookout for the latest trends in the industry. And in 2025, influencer marketing is set to soar, with U.S. spending expected to hit a whopping $8.14 billion.
So, without further ado, let's dive into some of the major developments and trends in influencer marketing that you should know about:
The LinkedIn Video Surge 🚀
LinkedIn is upping its game with its new short-form video feature, replacing the short-lived Stories function from 2020. These videos, which can be up to 60 seconds long, are designed to give users access to professional advice and quick resources.
For brands, this is an opportunity to create a more personable face by positioning your brand leaders as thought leaders and experts. Think of it as a mini-podcast where leaders and influencers can share advice and information, making your brand more approachable. Employee-generated content can also work well in this channel.
TikTok: The Rising E-Commerce Giant 💸
Arguably the fourth most popular social commerce platform, TikTok continues to lead the pack in user engagement. While pending legislation in the U.S. may impact its future, you can bet that brands want to leverage its massive, engaged audience to drive e-commerce.
Live shopping, where brands and influencers can showcase items during livestreams, could become as much as 20% of all e-commerce by 2026. With its engaging visual content, real-time interaction, and immediacy, TikTok Shop is the perfect place for brands to build product sales through influencer partnerships.
Faceless Content Creators: The Privacy Trend 👽
Content creators sharing content without ever showing their faces is becoming increasingly popular, especially as people reconsider notions of privacy. While this style may not work for all niches, it has proven successful in specific areas like cooking, where people are more focused on the recipe and process.
The key to leaping into this trend is to streamline your message and keep it simple and easy to digest. Highlight your key messages, benefits, and differentiators, and let your content speak for itself.
AI: The Influencer Marketing Streamliner 🤖
While some may see AI as an impersonal force in influencer marketing, companies already use it to support their social media marketing efforts. Virtual influencers are gaining popularity, and AI-powered versions of influencers are already testing out opportunities to engage with audiences on social media platforms.
As AI continues to develop in 2025, it will be an essential tool for influencers and brands, allowing for more data-driven and streamlined strategies. With AI helping out with influencer discovery, campaign management, and performance analysis, marketers can focus on creativity and audience engagement.
B2B Creators: The Future of Influencer Marketing 💼
Influencer marketing isn't just for B2C brands anymore. With tools like LinkedIn's short-form videos, brands are starting to see the value of influencers in the corporate world. B2B sales cycles are long, pricey, and complex, and product review groups often include professionals from various business units.
B2B influencers provide social proof and relatability, making it easier for decision-makers to see products in action, ultimately driving sales. By working with B2B content creators, brands can generate leads, establish themselves as industry leaders, and tap into influencers to amplify educational content and case studies.
As the landscape of influencer marketing continues to evolve, it's essential to keep an eye on these trends and adapt your strategy accordingly. By incorporating AI, partnering with faceless content creators, and focusing on professional platforms like LinkedIn and TikTok, brands can create a meaningful and lasting impact on their audience, driving engagement and sales.
In the realm of B2B influencer marketing, Ismael El Qudsi, the Co-founder and CEO of SocialPubli, highlights the importance of partnering with professional content creators on platforms like LinkedIn.This strategy allows brands to establish themselves as industry leaders and generates leads, ultimately driving sales.
As the future of influencer marketing unfolds, AI-powered tools like those developed by SocialPubli will play a significant role, streamlining strategies and allowing marketers to focus on creativity and audience engagement.
