Strategies to Increase Your YouTube Audience
In the world of YouTube, standing out among the sea of content creators can be a daunting task. However, one creator, MrBeast, managed to bring his channel from zero to 555,000 subscribers by following a series of reusable strategies. Let's delve into these strategies that can help you grow your own YouTube channel.
Quality Over Quantity
One of the key strategies is to focus on video quality instead of quantity. High-quality videos can lead to more views and subscribers, as they are more likely to engage and retain the audience.
Power Playlists and Organisation
"Power Playlists" are an effective tool for organising videos based on outcomes, not topics. This makes it easier for viewers to find content that aligns with their interests and keeps them engaged.
Embedding Videos in Blog Posts
Embedding YouTube videos in blog posts can help get your videos in front of more people, especially those who are very likely to subscribe to your channel. This cross-promotion strategy can significantly boost your channel's reach.
Branding and Visuals
A well-designed channel icon is important because it represents your channel everywhere on YouTube. Using a brand watermark that looks like a normal YouTube subscribe button can generate more subscribers than a cool-looking watermark.
Engaging with Your Audience
Replying to comments encourages audience participation and can result in a larger fanbase. Creator Hearts make it easy to highlight awesome comments from your community, and viewers who have received a heart on their comment are three times more likely to click on the notification, potentially leading more viewers back to your channel.
Dynamic Content and Pattern Interrupts
Making your videos more dynamic with graphics, jump cuts, and corny jokes can keep people watching. These Pattern Interrupts can help break the monotony and engage the audience.
Promotion and Optimisation
Promoting your channel on every piece of content you create can help funnel people from that content to your channel. An optimized channel page can increase your subscribers by 2-5x. The Social Media Preview strategy can help get views on social media and direct them to your YouTube videos.
SEO and Watch Time
Watch Time is a crucial YouTube SEO ranking factor. Videos with high Watch Time numbers get promoted more often on the YouTube homepage and in the Suggested Video sidebar. Longer videos rank better in YouTube's search results. Ending videos with a strong CTA can encourage viewers to subscribe to your channel, and telling people exactly what to do can increase subscriptions.
Channel Description and Tagline
Writing a compelling channel description can help the channel rank better in YouTube search and encourage people to subscribe. Creating a channel tagline can help position and brand the channel.
YouTube Trailer
YouTube states that shorter channel trailers convert best, and the trailer should be a great opportunity to promote your best content.
Subscriber Magnets
Funneling people to "Subscriber Magnets" can help generate more subscribers. Including a subscribe link in your Channel Art can help increase subscriptions.
By implementing these strategies, you too can grow your YouTube channel and join the ranks of successful content creators. Happy creating!
