Steffi Buchli Appointed to Lead Bild and Sport Bild's Newsroom Transformation
Steffi Buchli, a seasoned journalist with 24 years of experience, has been appointed to lead the transformation of newsrooms at Bild and Sport Bild. Buchli, who previously served as Chief Content Officer at Ringier Medien Schweiz, is praised by Marion Horn, chair of the Bild editorial boards, for her ability to manage various aspects of modern news media.
Buchli's extensive career includes serving as sports editor-in-chief of the Blick group and program director at MySportsCH. She has also successfully rebuilt newsrooms in Switzerland, demonstrating her prowess in driving change. In her new role, Buchli will focus on future-proofing editorial departments, a task she began in 2025 after her tenure at Ringier Medien Schweiz ended in May 2025.
Buchli is known for her expertise in managing modern boulevard, sports, and multimedia content. She will bring this wealth of experience to her new position, where she will help answer questions about building a modern news medium. Her appointment comes at a time when the future of news media is a hot topic of discussion, as highlighted by Marion Horn's recent LinkedIn posts.
Steffi Buchli's appointment signals Bild and Sport Bild's commitment to embracing the future of news media. With her proven track record and extensive experience, Buchli is well-positioned to drive newsroom transformation and ensure these publications remain relevant and competitive in the digital age.
