Online Learning Statistics and Video Resources to Amplify Your Learning Approach
In the rapidly evolving digital landscape, educational videos have emerged as a powerful tool for engaging consumers and driving results. The latest statistics in 2025 show strong growth and effectiveness of educational videos within digital marketing strategies, highlighting their critical role in connecting with audiences and achieving desired outcomes.
### Demand and Usage
The demand for video content is soaring, with 91% of businesses using video as a marketing tool in 2023. This trend is expected to continue, with nearly 14% of marketers planning to increase spending on video marketing in 2025. Notably, 89% of marketers who haven't used video yet plan to start in 2025, reflecting widespread recognition of video’s importance.
Short videos, particularly those under 60 seconds, dominate usage, with 29% already using them and a focus on increasing their production due to higher engagement.
### Consumer Preferences and Engagement
Consumer preferences lean towards video content, with 73% of consumers preferring to watch a short video to learn about a product or service rather than read text. Engagement rates on short-video platforms are exceptionally high, with YouTube Shorts at 5.9% and TikTok at 5.8% engagement, outperforming longer content formats.
Moreover, 69% of U.S. consumers primarily use smartphones to watch videos, highlighting the importance of mobile-friendly video content.
### Effectiveness and ROI
Video marketing is integrated by 98% of marketers, and 87% are satisfied with the ROI video marketing provides in 2025. It is especially prevalent among marketers, with 71% B2B and 66% B2C marketers using video marketing. Roughly 9 out of 10 marketers report video marketing delivers better ROI than other strategies.
62% of consumers learn about brands or products through video content, and 89% want to see more videos from their favorite brands, showing high consumer appetite and effectiveness. Additionally, 90% of marketers confirm videos increase brand awareness and viewer engagement, and more than 70% are investing more in webinars and live video formats.
### Context in Educational Content
The surge in online learning and educational content supports video marketing’s use in EdTech, where video helps boost course enrollments by delivering compelling, easy-to-digest demonstrations and tutorials.
### Overall
Video content is projected to comprise 82% of all internet traffic in 2025, emphasising its dominant role in digital marketing and education alike. The rise of short-form videos and mobile consumption requires marketers to focus on concise, engaging, mobile-friendly video formats.
The trends clearly show that educational videos are not only in high demand but also highly effective in digital marketing strategies for engaging and converting audiences in 2025.
In summary, video marketing—especially short, educational video content—is a cornerstone of effective digital marketing strategies in 2025, delivering strong engagement, brand awareness, and ROI. Microlearning, bite-size e-learning videos, and animated explainer videos are particularly popular and effective in this context.
In the realm of digital marketing and education-and-self-development, the high demand for video content is evident, with an increasing number of businesses utilizing video (91% in 2023) and planning to invest more in 2025 (14%). The effectiveness of educational videos is evident, as they connect with audiences, boost course enrollments, and offer a better return on investment compared to other strategies (9 out of 10 marketers). Consequently, lifestyle brands should consider the power of technology, specifically short, educational video content, to engage consumers and drive desired outcomes in 2025.
