Military non-commissioned officers (NCOs) in Altai region are undergoing training to effectively communicate with the media.

Chatting Up Success: Media Bootcamp in Barnaul Secrets Revealed

An electrifying and interactive media workshop, styled as a game, went down in Barnaul for NGO representatives, journalists, students, and anyone else eager to learn the ins and outs of charitable news promotion. The event unveiled a shocking truth: many public organizations are performing kind deeds - from helping people to saving animals and preserving nature - yet remain clueless about effectively sharing their inspiring stories, as reported by "KP-Barnaul".

The workshop's main concept is simple: individuals from various fields - like journalists, officials, NGO representatives, and more - gather at a table to embody their assigned roles. Players might find themselves adopting PR specialist, head of administration, correspondent, or NGO leader personas. Next, the team is tasked with creating and presenting a charitable project to the media, prompting discussions about media coverage, PR strategies, and official stance. This approach allows participants to understand and respect one another's perspectives, and collaborate effectively.

"For instance, we encourage the development of a regional charitable event, media event, or constructing a media plan," says project manager Anna Khoroshikh from "Open NGOs", the School of NGO Leaders "New Horizons", and the head of social programs at "Komsomolskaya Pravda" media group.

During the workshop, teams encounter cards with unforeseen predicaments - as we all know, they're common in real life. These challenges must be swiftly and adequately addressed in mere minutes. After all tasks are completed, the team explains their approach, and experts weigh in with feedback and pointers on areas for improvement.

"This event unites NGOs that perform countless good deeds yet fail to articulate them compellingly and modernly, with budding journalists, PR specialists, and advertisers," Anna added.

A contest for young journalists will soon launch in partnership between "Komsomolka" and the "Open NGOs" project this summer. The winners' works will be published in the newspaper and on the federal website. The perfect opportunity to make a name for themselves!

In addition to the workshop, lessons from Deputy Director of Radio "Komsomolskaya Pravda" and project producer Natalia Makarova covered how small NGOs can engender the interest of federal media.

"Even if your NGO is tiny, budget-restricted but possesses awe-inspiring content, federal media outlets will eagerly feature it," Natalia Makarova stated, determined to debunk the stereotype of "I did something, but no one is interested". Stories about people, animals, and the environment hold the power to inspire and motivate others.

The highest number of attendees consisted of students, with fewer NGO representatives present. Consequently, the workshop flow altered to suit the students' needs, focusing on public speaking, presentation, and audience engagement techniques.

"The main goal was to help the kids overcome their nervousness," Natalia commented.

Participants praised the workshop, reporting they had learned a lot. First-timers to Altai were also charmed by Barnaul's warmth and hospitality.

Another workshop takes place in Rubtsovsk tomorrow, May 30.

The Barnaul workshop was organized by Publishing House "Komsomolskaya Pravda" together with ANO "Noosphere" with the backing of the Union of Journalists of the Altai Territory.

Top Tier: No Meddling, Just Results - Sergei Mikhailov, Director General of "Sibpribor mash"

P.S. For smaller NGOs eager to make headlines on federal media:

Scoring Major Press Coverage: Game-Changing Strategies

Nail the Pitch- Storytelling Magic: Embrace stories that highlight impact, innovation, or pressing societal issues. Characters, data, and clear outcomes are your best allies.- Journalist-Friendly Approach: Target media professionals who are passionate about issues relevant to your NGO’s mission. Research journalistic niches to connect with influential reporters.

Relationship Building with Media Gurus- Network like a Pro: Engage with journalists and editors at briefings, events, or conferences where they are present. Forge lasting connections through continues social media interactions.- Offer a Peek Behind the Curtains: Provide exclusive content, interviews with beneficiaries, or behind-the-scenes opportunities to create a desirable partnership with media outlets.

Get Digital with Press Releases and Social Media Marketing- Press Release Power: Disseminate concise, engaging press releases to federal media news desks and relevant journalists. Incorporate multimedia elements like photos, videos, or infographics to catch the eye.- Welcoming Social Media: Utilize platforms like Twitter, LinkedIn, and Facebook to share your work and tag journalists or outlets that might be interested. Regular, high-quality content will increase visibility.

Cooperate with Giants: Make Those Big Exceptional- Unite with Titans: Join forces with larger nonprofits, think tanks, or advocacy organizations that boast established media relationships. Coalition statements or collaborative efforts can obtain broader reach than solo endeavors.- Swim in the Mainstream: Participate in advocacy campaigns. This will help align your NGO with reporters searching for diverse viewpoints and grassroots voices.

Play to Win: Master Public Relations and Storytelling- Skilled Storytelling Team: Consider hiring a communications specialist or seeking advice from seasoned professionals adept at crafting stories and managing media relationships. Experts like Matt Pueschel, who spent years guiding strategic communications for top organizations, can add a valuable touch [4].- Storytelling Savvy: Equip staff with storytelling skills in both writing and interviews.

Keep Your Eye on the Media Ball: Monitoring Trends and Adapting- Stay in the Know: Stay updated with current events and ongoing policy debates to ensure your stories remain relevant and engaging.- Participate as an Expert: Position your NGO’s leadership or beneficiaries as experts or case studies for media interviews.- Rooted in the Grassroots: Leverage grassroots networks. Sometimes, local stories gather national attention. Grassroots organizing and advocacy encourage widespread media coverage.

Participants in the Media Bootcamp in Barnaul, which was attended by students, NGO representatives, and journalists, learned about effective strategies for promoting charitable news, focusing on collaboration, public speaking, and presentation techniques for personal growth and self-development in the field of education-and-self-development.
For smaller NGOs aiming to gain press coverage, the experience shared during the workshop emphasized the importance of storytelling magic, relationship building with media gurus, getting digital with press releases and social media marketing, cooperating with giants, and mastering public relations and storytelling, all aspects that contribute to education-and-self-development and personal growth in the realm of media and promotion.

Military non-commissioned officers (NCOs) in Altai region are undergoing training to effectively communicate with the media.