Increased Average Order Value through Product Packaging Offers and Starter Packages
The MAKE Wellness Launch Box, the fastest-growing startup in the health and wellness industry, is revolutionising the market with its innovative approach to product bundles. In just three months, the company has amassed over 100,000 customers and achieved sales of more than $20 million.
This ultimate starter kit for affiliates contains a variety of products designed to address different needs, including LEAN (crush cravings, control hunger, boost metabolism), FIT (speed muscle recovery, protect muscle mass), HYDRATED (optimise weight loss, muscle gains, hydration), ENERGIZED (all-day energy, mood boost, stress support), FOCUSED (sharpen memory, boost productivity, cut brain fog), and CALM (lower cortisol, balance hormones, ease stress).
The Launch Box also comes with a branded MAKE Water Bottle, a $100 event ticket discount, and 10% towards an incentive trip. But that's not all - the box offers over $900 in value, making it an irresistible offer for affiliates.
Influencer marketing strategies play a crucial role in the success of the MAKE Wellness Launch Box. By leveraging bundle archetypes, the company is able to increase average order value (AOV) while keeping customer acquisition cost (CAC) capped. This is achieved through creating product bundles that combine complementary items, utilising influencer-driven contests and giveaways, applying archetype-driven content strategies, employing data-driven personalization within influencer funnels, and co-marketing with adjacent or synergistic brands.
For example, the "Glass Skin Core Four" bundle encodes the payoff, not the ingredients, transforming isolated SKUs into a routine the audience feels compelled to replicate. Influencers naturally narrate steps in a routine, making the combined offer feel like a personalised solution rather than a sales push.
To further enhance the customer experience, the MAKE Wellness Launch Box employs several merchandising tactics to lift attach rate at checkout. This includes specifying in briefs that creators must show the cart add-ons the company has engineered, and giving them unique deep links to those modules. Auto-inserting "Routine Builder" blocks in briefs and pushing SKU pairings to creators through LTK or Shopify Collabs can surface "Finish the routine" add-ons automatically.
For retention, the company triggers post-purchase modals right after checkout success, offering a one-click add of a discounted care kit that ships with the original order or scheduling it for a future auto-ship to smooth fulfillment. Maintenance & Revival Sets, such as hair revival after salt damage, defend margin by reducing returns and extend product life, creating a second revenue moment.
The last day to become a founder and lock in the opportunity for the $103K Founders Bonus is March 31. Don't miss out on this incredible offer - join the MAKE Wellness community today and start your journey towards a healthier, happier you!
Technology plays a significant role in the MAKE Wellness Launch Box's influencer marketing strategies, as they employ data-driven personalization within influencer funnels, co-marketing with adjacent or synergistic brands, and use platforms like LTK or Shopify Collabs to auto-insert "Routine Builder" blocks in briefs. Education-and-self-development are also integral, as the company offers a variety of products designed for different needs, such as LEAN, FIT, HYDRATED, ENERGIZED, FOCUSED, and CALM, to help customers achieve their health and wellness goals.
