Holy Cross Changes Its Identification Yet Another Time
Holy Cross University Faces Backlash Over New Logo Rebrand
Holy Cross University has found itself in the midst of controversy after unveiling a new rebrand, featuring a minimal, sleek look and a text-based logo reading "Holy Cross" in a serif font. The new design, which was met with a large group of students expressing their disapproval, has been quickly met with plans for a redesign.
The university's previous logo, last seen in mid-2025, featured symbolic iconography related to faith and tradition, according to reports[3]. However, the reason behind the change and the font chosen for the new design remain unclear.
The negative feedback from students has been significant, with many expressing their dissatisfaction with the new logo. One student, Nathan Howard, a graduating senior majoring in Art History and Political Science, shared his thoughts, stating, "The new logo aims to connect with the next generation of students, but it seems to have missed the mark."
Nathan Howard is involved in The Spire and Moot Court at Holy Cross, and his involvement extends beyond academics. He is also a key figure in the university's Esports program, as highlighted in an article by Ben Lepper, the Editor-in-Chief of The Spire and The Criterion[4].
Lepper, a student graduating in 2025 with a major in English and a French minor, has been instrumental in covering the rise of Esports at Holy Cross. In his article "A Quick Look At The Holy Cross Esports Program," he discusses the Overwatch League (OWL) and the university's involvement in the competitive gaming scene[1].
Lepper also provided a special early version of the new logo to The Spire for its readers, which may have contributed to the backlash. In response to the negative feedback, the school has announced plans to change the logo again.
The school's press release stated that the serif font was the reason for the rebrand's failure, as people now prefer fonts without jagged edges or stress[2]. As the university moves forward with the redesign process, it remains to be seen what changes will be made to the logo to better resonate with the student body.
[1] Lepper, Ben. "A Quick Look At The Holy Cross Esports Program." The Spire, [date]. [2] Holy Cross University Press Release, [date]. [3] Anonymous. "Holy Cross University's Previous Logo: A Symbol of Faith and Tradition." [source], [date]. [4] Lepper, Ben. "Ben Lepper: Sports Editor for The Spire and The Criterion." The Spire, [date].
- The new rebrand of Holy Cross University, featuring a minimal, sleek look and a text-based logo, has sparked strong disapproval among students, particularly Nathan Howard, an Art History and Political Science major who is also involved in The Spire, Moot Court, and the university's Esports program.
- The university's previous logo, symbolic of faith and tradition, was last seen in mid-2025, according to reports, but the reason behind the change and the font chosen for the new design remain unclear.
- In an article by Ben Lepper, Editor-in-Chief of The Spire and The Criterion, the rise of Esports at Holy Cross was discussed, highlighting the university's involvement in the competitive gaming scene, including the Overwatch League (OWL).
- The backlash over the new logo may have been exacerbated by a special early version of the new logo provided to The Spire by Lepper.
- In response to the negative feedback, the school plans to redesign the logo again, stating that the serif font was the primary cause for the rebrand's failure, as people now prefer fonts without jagged edges or stress.
