Financial Consultancies Boosting Income by Twofold with Our Service
In the world of high net worth life insurance consultancies, Life Insurance Strategies Group (LISG) stands out from the crowd, thanks to the innovative approach of its General Counsel and Chief Operating Officer, Pete Dziedzic.
Pete, who oversees Marketing, Content Creation, Legal, People, and IT, has leveraged an online platform called Venngage to create professional marketing materials for LISG without the need for a dedicated design or marketing team.
With Venngage, Pete has developed a comprehensive content marketing service that generates half of LISG's revenue. This service, unique among competitors, offers a full suite of services including content marketing, unlike other consultancies in the field.
The platform, described as a content creation tool with a vast template library and convenient features, has allowed Pete to visualize complex high net worth life insurance concepts, making them easier for clients to understand. He has created various visuals using the platform, including one-pagers, client process infographics, and designs specifically for clients.
Pete has also created a brand style guide using the platform, ensuring consistency across all assets. He saves client content as templates for future designs, increasing productivity and organization.
The results have been impressive. LISG's marketing materials, praised and attention-grabbing, have improved the image and reputation of the consultancy. This, in turn, has led to a significant growth in referral business. In fact, LISG has doubled its revenue using the platform for marketing.
Moreover, LISG functions as a content marketing agency for clients in the niche space. The platform's print bleed option allows Pete to provide print-ready designs to clients, further enhancing the consultancy's services.
The library of templates serves as a starting point for design inspiration, helping Pete to create engaging and professional marketing materials that have earned LISG a strong reputation in the industry. With Pete's innovative use of Venngage, LISG continues to push the boundaries of what a life insurance consultancy can achieve.
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