Fast-food corporation combats child exploitation issues
The UK fast food chain, Chicken Cottage, has joined forces with The Children's Society in a significant partnership aimed at creating safer spaces for young people across the nation. This collaboration, which is part of The Children's Society's #LookCloser campaign, extends to cities including Manchester, Newcastle, and Greater London.
The partnership, initiated in February, sees Chicken Cottage franchises throughout the UK educating their staff on spotting signs of child exploitation. In Luton, the newest Chicken Cottage store has its team trained to prevent such incidents.
Chicken Cottage franchisee, Jeyakumar Veeramalai, has expressed his support for the partnership and his commitment to keeping children safe in the community. He stated, "We are committed to ensuring our stores are welcoming and safe for everyone, especially young people."
The Children's Society CEO, Mark Russell, emphasised the importance of the partnership, stating, "We are grateful for Chicken Cottage's commitment to helping children at risk of exploitation. This partnership is a crucial step in our mission to stamp out child exploitation."
Rowan Glover-James, head of corporate engagement for The Children's Society, further highlighted the aim of the partnership, stating, "Our goal is to prevent many more instances of child exploitation and raise awareness in Luton."
The initiative to reach young people where they are, such as chicken shops, is identified as one effective approach to prevent child exploitation. Groomers often use offers of food and clothes to gain the trust of young people before sexually abusing them, forcing them into slave labor or into criminal activities such as muling drugs and money laundering.
Chicken Cottage stores and its app provide opportunities for fundraising to support The Children's Society's work. The charity estimates that crime and violence puts one in 24 11-17 year-olds in England at risk of exploitation. Fewer than half of secondary school children in England feel safe in their communities after dark.
The Children's Society sees hospitality and retail businesses as a crucial battleground in stamping out child exploitation. By partnering with Chicken Cottage, they aim to raise awareness and educate staff, encouraging communities to work together to prevent such incidents.
This partnership is a commendable step towards ensuring the safety and well-being of young people in the UK. As more businesses join this fight, we hope to see a significant reduction in child exploitation cases across the nation.
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