Engagement Strategies Proposed by Shelly Cruz, MGM's Vice President
In an effort to connect with MGM Resorts' clients on a personal level and remind them of their value, Shelly Cruz, the VP of Global Sales, has launched the WOW Series. This innovative initiative aims to offer opportunities that are relatable and beneficial for MGM's clients.
The WOW Series includes a variety of workshops designed to engage and inspire. For instance, the Gardenuity Gardening Workshop and the "Into the Wild" workshop are part of the lineup. These workshops provide a platform for clients to learn new skills, share experiences, and build connections.
Shelly Cruz, a long-standing member of MGM Resorts, has remained with the company due to its culture that prioritizes the team's mental state. She believes in acting with kindness and thoughtfulness towards clients and team members to maintain engagement and support during challenging times, such as the ongoing pandemic.
Cruz promotes the hosting of Gardening Workshops as a way to connect with clients and teams. She also organizes activities for her team, such as meditation sessions and yoga classes, to support and connect with them during these difficult times.
Cruz emphasizes the importance of considering the lives of each team member to best support them as a leader. She states, "I wake up thinking about my team, and I go to bed thinking, 'What more can I do for them tomorrow?'"
In addition to her work with MGM Resorts, Cruz is a strong advocate for maintaining relationships. She believes, "Business is so massively based on relationships," and "you have to maintain those relationships."
Ellie Lemak, the resident Graphic Designer at Gardenuity, is responsible for creating the graphics for print and web-related materials for the WOW Series.
Sonya Harris of the Bullock Garden Project was also interviewed in a related article, discussing the importance of gardens and gardening during the pandemic.
While specific details about Cruz's strategies for keeping clients engaged during times of constant change and adaptation are not yet available, general best practices in sales leadership and client engagement during change include transparent and frequent communication, demonstrating empathy and understanding, leveraging technology and data insights, providing consistent value, and building strong relationships centered on trust and collaboration.
Cruz also values maintaining relationships with clients and team members, stating, "Happy employees produce more," and considers this her personal motto. She encourages staying true to one's integrity and acting out of kindness to maintain relationships and support.
The WOW Series is just one example of Cruz's commitment to engaging with MGM's clients and supporting her team during challenging times. As the pandemic continues, it's clear that Cruz's approach is focused on fostering connections, supporting growth, and maintaining a positive and productive environment.
- Shelly Cruz, the VP of Global Sales at MGM Resorts, has launched the WOW Series, a collection of workshops aimed at personal development and connection.
- The Gardenuity Gardening Workshop and "Into the Wild" are parts of the WOW Series lineup, offering clients opportunities to learn new skills, share experiences, and build connections.
- Cruz, an advocate for mental health, believes in maintaining a company culture that prioritizes the team's wellbeing.
- In addition to gardening workshops, Cruz organizes meditation sessions and yoga classes for her team to support their mental health.
- Cruz places great emphasis on understanding each team member's life to better support them as a leader.
- Cruz strongly advocates for maintaining relationships, considering business success to be heavily reliant on them.
- Ellie Lemak, a graphic designer at Gardenuity, creates graphics for print and web materials for the WOW Series.
- Sonya Harris, from the Bullock Garden Project, emphasizes the importance of gardens and gardening during the pandemic.
- Cruz's strategies for client engagement during times of change may include transparent and frequent communication, empathy, technology, value provision, and relationship building.
- Cruz believes that happy employees are more productive and making them happy is her personal motto.
- The WOW Series is one of several examples demonstrating Cruz's commitment to MGM clients and her team's wellness during challenging times.
- Cruz's focus is on fostering connections, supporting growth, and maintaining a positive and productive environment for both clients and team members.
