King of Digital Marketing: The Unbeatable Power of Video Ads
Creating Your Personalized Commercial Video: A Step-by-Step Guide
Let's cut the crap and get straight to the point! Video advertising is the monarch of marketing in the digital realm. It's the sleek, sexy way to reach potential customers and leave a lasting impression.
Marketing whizzes agree that video ads will rule the marketing universe in the near future. Yep, the mad video marketing trend ain't going nowhere, and it's got the power to boost your brand's visibility with killer campaigns.
Although there are numerous ways for the people to consume content, video advertising keeps topping the charts. And it's no surprise— busy lives demanding innovative formats to enable information digestion on the go? Video ads deliver!
Showcasing Your Brand's Greatness With Explainer Videos
Short, sweet, and packed with info— explainer videos are the ideal way to present your brand's amazingness. The video ad space keeps expanding, meaning more and more video advertising makers are jumping on board.
The irresistible appeal of this marketing magic is evident, as video ads are destined to dominate the online marketing scene in the upcoming years. And as if that's not impressive enough, check out these stats:
- 92% of B2B prospects Absolutely Adore online videos
- About 1/3 of consumers Become Raving Fans of products after watching a video ad
Everyday, people watch a whopping 4 Billion videos on YouTube, and websites like YouTube have WITNESSED an unprecedented surge in traffic. Can you imagine how this game-changing marketing tool can trigger organic engagement and sales? From shuffling customers through different stages to skyrocketing your brand recognition, video advertising can do it all!
The Lowdown on Video Advertising
What Exactly is Video Advertising?
Typically, video advertising refers to promotional video content, which may play before, during, or after online streaming video content. But marketing gurus have broadened the definition to include a wide variety of displays alongside video content.
For example, some ads pop up when you hover your cursor, known as native video ads. Marketers flaunt them on digital networks such as YouTube, TikTok, Instagram, and Facebook.
Crafting kickass video ads is a delicate dance— you need to create something that resonates with your target audience. People merely perceive things that are relevant and valuable, so don't waste their time with boring, meaningless crap!
Hey, guess what? The majority of video ads get sold, bought, and displayed programmatically. These bad boys utilize various targeting methods and interactive elements.[source needed]
Lastly, be prepared— video ad campaigns often morph as formats change. Different social media platforms prioritize video content based on the content itself, so nailing your video communication is crucial to keep your audience's attention.
Eye-Catching Examples of Video Advertising
Here are some mind-blowing explainer videos we've created for wicked brands. We've got the chops to turn complex subjects into snackable, sexy videos!
Quince
Dr. Bill
Flavors of Video Advertising
Video advertising is a catch-all term encompassing a host of ad formats floating around the video stream. Here's a quick rundown of the video ad styles in this thrilling domain.
In-Stream Video Advertisements
In-stream video ads are the cat's pajamas. They play before or after the video content, integrated as part of the main video player. In-stream advertisements can take the form of motion graphics, cartoon animations, whiteboard animations, and live action.
These video ads fall into three main categories: pre-roll, mid-roll, and post-roll.
Pre-roll ads are the cheeky SOBs that play before the real content.
Mid-roll ads run during the video action, taking a break to let it resume when done.
Post-roll ads play once the video content has wrapped up.
Non-Linear Video Ads
Non-linear video ads rock because they play simultaneously with the video content without interrupting it. These bad boys only pause when you click on them.
There are two types of non-linear video ads: overlay ads and non-overlay ads.
Overlay ads run in the video player's lower section, covering approximately 20% of the video content. They don't require you to watch the ad when consuming the content.
Non-overlay ads run in the video player's central area to avoid obstructing the visuals.
Other Types of Non-Linear Video Ads
Here's a rundown of other non-linear video ad formats that are super hot and help you optimize your video content:
- Companion ads
- In-banner ads
- In-text ads
- In-game ads
- Sponsorship graphics [source needed]
How Video Ads reign Supreme in Digital Marketing
As we mentioned earlier, video marketing has flipped the script on the digital marketing landscape. It allows marketers to cram a ton of info into fewer words, craft an irresistible narrative for their brand, and leave the audience spellbound.
So what's the secret sauce that makes video ads so darn effective? Let's break it down:
Catering to Short Attention Spans
The digital media battlefield is crowded and downright brutal. And compared to other advertising channels, people love it when they can consume video ads quickly.
Hooking customers with video ads is a breeze and a darn fine strategy to catch their attention and separate you from the herd.
Sparking Interest Quickly
A video ad communicates more than just a tagline. It highlights your brand's value proposition, promotes sales, and creates emotional connections. A well-crafted video ad is a powerful tool that can drive customers to action.
By keeping your video ad to 15 to 30 seconds for social media or stretching it to 1-2 minutes for standard explainer videos, you can find the perfect balance between creating an engaging narrative and catering to the audience's short attention span.
Molding Your Brand's Image
This might sound ridiculous, but video ads grant you the power to control what you'd like your customers to see. Instead of forcing customers to read about your brand, you can show it off in an engaging video.
For instance, Havenly, an online interior design service, nails it using live-action explainer videos for tale-telling purposes.
The Perks of Video Advertising
Still can't decide whether to jump on the video advertising bandwagon? Check out these benefits of incorporating video into your marketing strategy:
Video Ads are Super Shareable
When people watch a video ad that resonates with them, they're more likely to share it with their social media peeps. Twitter users share around 800 videos every minute.
This means video ads have higher exposure and can increase your reach exponentially.
Search Engines Love Video Ads
You already know the big boys (Google, Bing, Yahoo) prioritize video content when altering their algorithms. Creating and distributing your video ads via social media can boost the chances of your target audience discovering you online.
Slap these videos on blogs or embed them on your website to help your audience find your services when searching for relevant info. If you're into search engine optimization, don't sleep on video!
Video Ads Boost Sales Conversions
E-commerce giants such as eBay and Amazon have reported that adding a video ad to their product description can jack up purchasing frequency by up to 35%.
So get ready for a sales boom once you start using video advertising!
Monitor Your Ad Performance Easily
The primary video platforms (YouTube, Facebook) offer a feature that lets you assess performance stats on how your ad is doing. Knowing the number of shares, views, likes, and social interactions helps you tweak your campaigns for better results.
As a result, your content becomes more effective and addresses quesstions potential customers might have.
Telling Your Brand's Story
A well-designed video ad can tug at your audience's heartstrings. That means if you want to evoke emotions and connect with your customers, there's no better way than video advertising.
An emotional video ad widens the gap between your brand and others in the market while forging deep connections with your customers.
How to Create Your Own Video Ad
Don't break the bank to create a video ad! You can use the mighty power of video marketing for your business without spending a fortune.
If you've got the budget, consider teaming up with a live video production company or animation studio. For those pinching pennies, DIY video ad creation is the way to go!
Finding Your Ad's Purpose
A video ad without a purpose is like a ship without a sail— it ain't going nowhere. Remember that creating a persuasive audio-visual experience for your audience requires effort, time, and moolah.
So figure out what you want your audience to do after watching your video ad— maybe contact your business, share the ad, download something, or create an association with your brand.
Pick one objective, then choose the appropriate video ad format to match your desired response. Here are some video ad types to consider:
- Product demonstration videos
- Instructional videos
- Review videos or consumer testimonials
- Behind-the-scenes videos
Know Your Target Audience
Nothing's wiser than knowing Your Audience, so get to know 'em like the back of your hand!
Understand your video ad's ideal viewer by creating buyer personas that outline their needs, preferences, and values. This way, you can craft video ads that truly resonate with your target audience.
Scripting Your Masterpiece
With your target audience in mind, it's time to craft that killer script! Follow these tips to create a winning video script:
- Craft a captivating hook
- Address the truth, don't sugarcoat it
- Employ a linear narrative structure
- Use a mix of visuals, sounds, and dialogue to create a multisensory experience
- Keep it under 3 minutes (for social media) or between 1-2 minutes (for explainer videos)
Creating Your Storyboard
Here's how to set the stage for awesome video ad production:
- Create a visual representation of your script by drawing rough sketches or using graphic design tools.
- Make sure each sketch includes essential details such as camera angles, actor positions, and key visual elements.
Gather Your Production Gear
Hey, it's time to get equipped! Here's what you'll need to produce a high-quality video ad:
- A camera with good video recording capabilities (can be a DSLR camera, smartphone, or video camera)
- A tripod for steady shots
- Lighting equipment to ensure proper illumination
- Microphone (lavalier or shotgun) for superior audio quality
- Video editing software (such as Adobe Premiere Pro, Final Cut Pro, or iMovie)
Shooting Your Epic Ad
Congratulations! You're now ready to film your video ad masterpiece. Here are some tips to ensure a smooth shooting process:
- Gather all your gear and preferably have a decent amount of shooting space.
- Use your storyboard as a guide and film each scene according to your script.
- Allow extra time to stumble upon any unexpected challenges and re-shoot scenes if necessary.
- Consider hiring professional actors, makeup artists, and production assistants to help you create a more polished final product.
Editing Your Video Ad
With your footage in hand, it's time to put on your editing hat:
- Import your footage into your video editing software and review it for any errors or mistakes.
- Organize your footage by scene and create a sequence that highlights key aspects of your video ad.
- Cut, trim, and splice your footage as needed to create a seamless narrative.
- Add music, titles, and special effects to enhance your video's appeal.
Raise Your Brand to the Top With Awesome Video Ads
Test these tips and strategies to create kickass video ads that will help your brand to rule the digital marketing roost. If you need more guidance, be sure to consult industry-leading resources and hire professionals who can help bring your vision to life.
Embrace the power of video advertising, and get ready to skyrocket your brand to the top! [source needed]
- Shows across diverse fields such as lifestyle, fashion-and-beauty, food-and-drink, technology, education-and-self-development, entertainment, and general-news all utilize the dominance of video advertising for their marketing campaigns.
- In the online marketing scene, video advertising is becoming increasingly popular due to its ability to boost brand visibility with engaging and effective campaigns.
- Both marketers and consumers recognize the power of video advertising, as demonstrated by statistics such as 92% of B2B prospects loving online videos and about 1/3 of consumers becoming raving fans of products after watching a video ad.
