Collaboration of Truecaller with Khyaal to Safeguard Elderly Population from Fraudulent Activities
In a significant move to safeguard India's elderly population from digital scams, Truecaller, a leading caller identification and spam protection service, has partnered with Khyaal, India's top app for senior citizens.
The partnership aims to create a robust shield against scams, as digital frauds increasingly target the elderly community as they embrace digital technologies. This collaboration combines Khyaal’s deep engagement with seniors and Truecaller’s advanced caller identification and spam protection technology to build a safer communication environment for seniors.
Key Features and Educational Content
The partnership offers several key features and educational content to empower senior citizens. These include:
- A 50% discount on Truecaller Premium membership for all Khyaal members, providing access to enhanced spam blocking and advanced caller ID features for better scam prevention.
- Co-created educational content such as "New Scam Highlights" sessions that decode emerging fraud tactics, interactive "Spot the Scam" workshops and contests, guidelines on handling calls from unknown numbers, and testimonials from seniors who have successfully avoided scams.
- These educational sessions will be available digitally on the Khyaal app and through on-ground events, including the "50Above50" event, which features interactive awareness sessions and safety booths offering practical digital safety education for seniors.
A Technology-Driven Safety Net and Empowerment Approach
This partnership provides both a technology-driven safety net via Truecaller’s spam and caller ID features and an empowerment approach with practical workshops and educational outreach to build awareness and confidence among senior citizens in handling digital scams.
With over 450 million active users and more than a billion downloads since launch, Truecaller brings its extensive experience in caller identification and spam protection. Khyaal, India's number one app for senior citizens, with over 3 million seniors and growing, offers a deep understanding of the needs and concerns of the elderly community.
Rishit Jhunjhunwala, Global CEO of Truecaller, stated that the partnership is a meaningful step toward equipping seniors with the knowledge and tools to navigate the digital landscape safely. Hemanshu Jain, Founder & CEO of Khyaal, expressed concern about seniors losing hard-earned savings to digital scams and the emotional toll they can take.
In 2024 alone, Truecaller identified and blocked nearly 56 billion unwanted calls, demonstrating the company's commitment to combating digital scams. The partnership between Khyaal and Truecaller aims to deliver protection with empowerment.
Truecaller is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021. Khyaal was established in 2020 during the COVID-19 pandemic, with a mission to simplify retirement and enrich the lives of senior citizens. The app provides features like live workshops, safe payments, on-demand assistance, investment opportunities, and more.
The initiatives will be delivered through a mix of digital and on-ground formats, ensuring that seniors have access to workshops and sessions on the Khyaal app. This partnership is set to make a significant impact in the lives of senior citizens, providing them with the tools and knowledge they need to navigate the digital world safely and confidently.
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