Apple's Brompton Road location showcases artistic flair through dynamic design and automotive-themed events showcasing local artistic talents
Apple's latest retail venture, Apple Brompton Road, is set to open its doors on July 28 in London's prestigious Knightsbridge neighbourhood. The store, a testament to local flora and sustainable design, will offer a unique shopping experience for customers from around the world.
The new store, located on Brompton Road, boasts a terrazzo flooring made from plant-based bio polymers, a first in Apple's worldwide retail fleet. Twelve towering Sicilian ficus trees line the 7-meter floor-to-ceiling windows and entryway, creating a serene and inviting atmosphere.
The vast space offers ample seating where customers can relax and discover new tips and tricks to get the best from their devices. The central arcade of the store mirrors the dimensions of the original Brompton Arcade built on the same precise location in 1903, adding a touch of history to the modern retail experience.
Apple Brompton Road will host a variety of community events and seminars, including a panel discussion on the creation of "United Visions", an augmented reality experience launching at the store. This immersive experience honours the works of William Blake and can be viewed in-store and by downloading the "United Visions" app.
The store's opening weekend will also feature a special performance by London artist Nina Nesbitt, Spatial Audio listening sessions, and live illustration sessions by Apple Creative Pros, inspired by the local blooms.
A dedicated Apple Pickup area is available for customers to pick up products ordered online. The store team consists of more than 200 members, collectively speaking more than 45 languages, ready to welcome customers from around the world.
In addition to the all-new lineup of iPhone, Mac, iPad, AirPods, Apple Watch, Apple TV, and accessories like HomePod mini and AirTag, visitors can explore display tables and avenues showcasing the latest sustainable design advancements.
Apple Brompton Road is powered by 100 percent renewable energy, reflecting Apple's commitment to environmental sustainability. As part of the opening celebrations, customers are encouraged to download interactive custom wallpapers, listen to a curated Apple Music Brompton Road Playlist, and sign up for upcoming Today at Apple sessions.
On the occasion of the store's opening, an artist will give a special performance and spatial audio listening experience, although the identity of the artist remains undisclosed at this time.
Join Apple Brompton Road on July 28 for a unique shopping experience that combines history, sustainability, and cutting-edge technology.
