Amazon Expands Fire TV Lineup With New Models, Alexa+ Enhancements
Amazon has expanded its Fire TV lineup, introducing new models and features. The latest range, unveiled on September 30, 2025, includes budget-friendly sticks to premium displays, all powered by the conversational AI assistant Alexa+.
The new Fire TV Omni QLED Series boasts 60% brighter displays and nearly double the local dimming zones compared to previous models. Sizes range from 50 inches to 75 inches, starting at $479.99. It also features a 40% faster processor. Meanwhile, the redesigned Fire TV 2-Series offers HD resolution in 32-inch and 40-inch models starting at $159.99, while the 4-Series provides 4K resolution in 43-inch, 50-inch, and 55-inch configurations beginning at $329.99. Both lines incorporate ultra-thin metal bezels and quad-core processors delivering 30% performance improvements.
Alexa+ significantly enhances content discovery. It allows users to request programming using natural language descriptions and generates recommendations based on conversation context and viewing history. Scene-level search capabilities enable users to locate specific moments within thousands of Prime Video movies, with television series support planned for the future. The system also integrates a Smart Home Dashboard for various applications and offers a unified watchlist across streaming services.
Amazon's expanded Fire TV lineup offers a range of options from budget-friendly to premium, all powered by the advanced Alexa+ conversational AI. The new features, including enhanced content discovery and smart home integration, aim to provide a more intuitive and efficient viewing experience.
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