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playfuldesign showcased in brand identity creation, demonstrated through 5 distinct cases
playfuldesign showcased in brand identity creation, demonstrated through 5 distinct cases

5 innovative ways branding leverages playfulness

In the heart of Clerkenwell, London, lies KOTA – a Creative Digital Agency that specialises in Web Design, Development, Branding, and Digital Marketing. One of their latest projects, the branding and visual identity for a new flight loan company named Floan, showcases their unique approach to design.

KOTA's websites, including their own, serve as a platform to showcase their services and courses. But what sets them apart is their commitment to integrating playful elements across all brand touchpoints, ensuring consistency and creating moments of delight.

Playful design, as demonstrated by KOTA, does not mean sacrificing credibility. Instead, it's about embracing creativity in a way that feels intentional and aligned with the brand's core values. This can be seen in the quirky visuals they use to break up heavy content and guide users through complex information.

For example, adding personality to tooltips, error messages, or loading screens can create these micro-moments of delight. Similarly, letting some personality shine through in the copy and tone of voice is another aspect of playful design. Bold colours and unexpected font choices also contribute to this playful aesthetic.

However, when it comes to past clients, there are no available search results indicating which companies had websites developed by KOTA in 2023. Nonetheless, their work on the Floan branding project speaks volumes about their creativity and expertise.

In addition to their design work, KOTA also offers The Brand Pulse Audit tool. This tool can help audit your brand to see where it's thriving and where it needs improvement, providing valuable insights for businesses looking to refine their brand identity.

With KOTA's playful yet credible approach to digital design, it's no wonder they continue to attract clients and deliver innovative solutions for their branding needs.

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